Monday, November 17, 2008

the monaco bar's triumphant return!

in rotation: pigeon john - and the summertime pool party

the monaco bar is back. that is right! i said it! for those that don't know, shame on you! the monaco bar is the original ice-cream sandwich. monaco bars were one of my favourite ice-creams back in the day. somewhere along the way though, they just got taken off the market.

a while back, i was craving the delicious taste of this incredible ice-cream, so i drove around from servo to servo looking for a monaco bar. unfortunately that's when i realised it was never going to happen. i was heartbroken and any true disciple of the bar that is monaco will tell you that the maxibon shit just don't cut it. after driving around for about an hour, i gave up and went home to do a bit of research. below is an extract taken from one blog which sheds appropriate light on the issue.

"the monaco bar was the adult's ice-cream bar long before anything like streets' magnum or nestlé peters' heaven were available and it had the gold wrapper and higher price to prove it. sometime before 2002, the international food and beverage company nestlé acquired peters ice cream in every state of Australia except western australia, where the trademark was owned by peters and brownes, now fonterra brands australia (p&b) pty ltd. as a result many of the products produced under the peters brand were lost in eastern states, including the much loved monaco bar. nestlé australia explains that while the monaco bar had a loyal following, declining sales had forced them to cease production. whether or not monaco's popularity in the eastern parts of australia was low, it is still produced by fonterra/p&b in western australia under the name giant sandwich."

so with all that being said, after much hardship and turmoil, the monaco bar is back! i have yet to try the 2008 version but have big plans to make tonight the night. apparently the new monaco bar is bigger and also more expensive. some forum wanderers have explicitly said that the new monaco bar is not like the old one at all, claiming the biscuit is much harder. others have claimed that the new monaco bar is just as fantastic as it was before.

although i am hoping that my first monaco bar experience in a few years is not that of a disappointing one, i am just grateful that the monaco bar has returned to the forefront.

the moral of the story? let's not take the monaco bar for granted this time.

2 comments:

Unknown said...

dude this is arguably the best blog entry i have read from any blog in a long time. let me know how your monaco experience goes, and i will make sure i look out for them in the future.

Unknown said...

p.s. you driving from servo to servo reminds me of our quest to play nba. full props.